StartupOS - Learning Modules
Vectorized cover images for various learning modules, designed to educate aspiring start-up founders.
I was given a list of module titles, as well as short descriptions of their content, and asked to design minimalist and friendly cover images. Over the course of this project, I designed images for 52 different modules.
Some of these illustrations were repurposed for banner ads, with a 9% CTR, compared to 7% on ads using photographs. (2022)
Problem Solution cover image being used on the StartupOS website.
Problem Solution cover image being used on the StartupOS website.
Storyteller cover image being used on the StartupOS website.
Storyteller cover image being used on the StartupOS website.
Founder's Path cover image being used on the StartupOS website.
Founder's Path cover image being used on the StartupOS website.
Staircase cover image being used on the StartupOS website.
Staircase cover image being used on the StartupOS website.
Equity Manager cover image.
Equity Manager cover image.
Guide cover image.
Guide cover image.
Customer Discovery cover image.
Customer Discovery cover image.
Business Starter cover image.
Business Starter cover image.
StartupOS - Customer Profiler
Set of diverse faces to use as filler images when designing target customer profiles. (2022)

Set one of target customer profile images.
Set one of target customer profile images.
Set two of target customer profile images.
Set two of target customer profile images.
Example of a colored image.
Example of a colored image.
Example of a colored image.
Example of a colored image.
Example of a colored image.
Example of a colored image.
Example of a colored image.
Example of a colored image.
StartupOS - Assorted
Some additional illustration/design work for StartupOS.
The first images come from a comicbook-style introduction video, portraying a start-up founder becoming a superhero. For this project, I was given the aesthetic concept and overall goal, which I used to design, illustrate, and animate the final product (internal use only).
The final image shows a variety of profile banners for account holders to use as headers. (2022)
An image for the comicbook-style founder video.
An image for the comicbook-style founder video.
An image for the comicbook-style founder video.
An image for the comicbook-style founder video.
An image for the comicbook-style founder video.
An image for the comicbook-style founder video.
Mockups of profile banners for StartupOS accounts.
Mockups of profile banners for StartupOS accounts.
four from the vault - Logo/Header
A logo and header designed for a freelance client starting a personal newsletter via Substack. (2023)
four from the vault logo.
four from the vault logo.
four from the vault cover photo.
four from the vault cover photo.
Brainstorming and mockups from discussion with my client.
Brainstorming and mockups from discussion with my client.
four from the vault wordmark.
four from the vault wordmark.
nural - Typography/Album Art
I was asked to design a variety of typography options for potential song merchandising.
I also worked on some album art mock-ups. (2023)
Rougher and softer iterations of the typography.
Rougher and softer iterations of the typography.
Detailed and vectorized final versions.
Detailed and vectorized final versions.
Three album art mock-up options based on client requests and feedback.
Three album art mock-up options based on client requests and feedback.
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